
Valentina Cardo (University of East Anglia) was the guest speaker at yesterday's research seminar organised by the
Centre for Public Communication Research (CPCR) and chaired by my colleague Dr Darren Lilleker. The seminar was entitled "Towards a New Citizenship? The Politics of Reality TV" and was based upon Cardo's recent paper for the annual PSA conference (the full text of which is available
here).
Due to other commitments i left before the event was over but i still managed to keep notes of Valentina's talk and some of the plenary discussion that followed.
PRESENTATION STARTS.Valentina starts her talk by reviewing the dawn of reality TV programmes and direct audience participation via voting (many argue that we’ve been witnessing a “voting addiction”). She examines a series of examples (
Big Brother, Celebrity Big Brother, Pop Idol, Vote for Me!, Jamie Oliver’s School Dinners).
Her research looks at the link between reality TV and citizenship, raising important questions of participation, consumerism, dumbing down etc. By studying reality TV we can learn a lot about identity and participation in the public sphere. Her case study is
Big Brother (BB) upon which she applies a series of research hypotheses (e.g. Does BB encourage public participation?).
According to
Ofcom, multichannel households favour Reality TV over any other programme; fragmentation of audiences and channels along with a significant decline in the viewing figures of current affairs programmes on terrestrial TV have also been found.
Cardo then reviews the literature on the role of the media (television in particular) and democratic participation. There is a considerable amount of literature looking at citizenship and the mass media / culture; yet there is a gap in that body of work, which does not address highly popular genres such as reality TV.
Looking at its advantages for citizenship, reality TV could potentially: provide information and increase understanding of the world, reflect cultural identity, stimulate interest in the arts, support a tolerant society by projecting different role models.
A key feature of BB is that it focuses on ‘ordinary people’ in ‘real life’ situations. BB features include group tasks, rewards, responsibilities, managing budgets, living with restricted resources, sharing and delegating. Valentina cites the
work of Prof. Stephen Coleman (Oxford Internet Institute) on the gap between the ‘real’ world of the BB House and the world of the House of Commons. A key claim of BB’s producers is that the programme is a form of direct democracy (“who goes, you decide!”). The continuous process of nominations and evictions creates a feeling of participation and public scrutiny.
Furthermore, Valentina notes that the ‘diary room’ provides participants with access to, and the means of questioning, authority. Also, discussions during the programme focus on socially and politically relevant issues, such as bullying, binge drinking, immigration, homosexuality etc.
In conclusion, Cardo argues that a systematic and critical reading of reality TV (in this case BB) can offer interesting and useful lessons about the practice of citizenship outside of the formal/established borders and participation in an alternative (but perhaps equally important, and certainly very popular) public sphere.
The democratic TV that gives people ‘choice’ obviously reinforces and confronts cultural values and practices (e.g. Public Service Broadcasting etc).
PRESENTATION ENDS.
PLENARY DISCUSSION:[Please note: this is not an accurate and word-for-word transcript of the discussion, merely an attempt to summarise the main points raised].
RG: The dawn of reality TV programmes has led to a significant rise in pop knowledge of group psychology; we (think we) know more about the human condition and about individuals and how groups react under pressure (is that a good thing or a bad thing ?)
Q: Participants are selected and the programme is edited so a lot depends on programme control and editing.
VC: Definitely, the selection/manipulation process is a significant caveat. Re, lessons on public psychology it is a very interesting area (although this specific research has limited resources).
BR: Very complex processes that do go on in the House are simplified and polarised by the producers (e.g. posters, fights, screaming etc), although indeed there may be interesting lessons about public psychology.
Q: The selection process is interesting in understanding the process of control.
VC: Tension between the way this programme wants to be framed to the public as non-manipulative (e.g. the narrator does not add ‘subjective’ comments and value judgments, they merely describe what’s happening) and what’s actually happening behind the cameras.
FC: One of the differences between BB and other reality TV programmes is the selection process itself. In the former case the selection process is less transparent, and it would be interesting to know whether participants in different shows have different motivations.
VC: Absolutely. The other important thing is that everything and anything is documented in BB, although the selection process is less transparent.
FC: Would there be merit in the programme’s producers promoting voting (given the trend)?
VC: That could potentially alienate the very audience that the producers are trying to approach.
DL: It is a motivational thing. The two target groups (BB-engaged and Westminter-engaged people) have different motivations.
RG: Absolutely but it’s more than that. As Coleman argues in his paper there is a massive cultural gap between the two ‘sides’, those who engage almost exclusively with Big Brother and those who engage almost exclusively with Westminster. If you belong to the latter it’s very un-cool to belong to the former, and vice versa. The challenge is to bridge the gap between those two completely different (but important) worlds.
NOTES END.